Entertaining and informational posts on self-publishing - from writing to marketing to launching and everything in between.

The BEST book marketing tool? A REALLY good book

The BEST book marketing tool? A REALLY good book

The BEST book marketing tool? A REALLY good book

I conducted a basic book design workshop a few days ago. The attendees were diverse, but each one a novice to the design/layout/typesetting aspect of getting a book into print. Several have been attending the Meetup group I facilitate: Phoenix Publishing and Book Promotion. In spite of having attended the group for a while and the fact that we have…

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Side-by-side comparison of self-publishing infographics

Side-by-side comparison of self-publishing infographics

Side-by-side comparison of self-publishing infographics

Just came across the infographic below on the left and was struck by two things: (1) the subtitle and (2) the fact that marketing is plunked in as the very last item.

The subtitle reads: “this is how self-publishing a book [is] done right from scratch.” I could not disagree more. The advice in this infographic is WRONG, WRONG, WRONG! The…

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20 marketing questions a smart self-publishing author must answer

20 marketing questions a smart self-publishing author must answer

20 marketing questions a smart self-publishing author must answer20 marketing questions every smart self-publisher must ask

Beth Bacon wrote a fantastic post for DigitalBookWorld.com that inspired this infographic. In the interest of not stealing it word for word, I’ve used her concepts but reworded them. Do yourself a favor and read Bacon’s whole post here.

While Bacon suggests that these tips are directed to novelists, I believe they’re equally…

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Targeted email marketing works better than generic blasts

Targeted email marketing works better than generic blasts

Targeted email marketing works better than generic blasts

Saw the infographic below on Pinterest the other day about the difference between generic email marketing and email marketing designed to generate leads.

Lead_Nurturing_vs_Email_Marketing

Then I had the perfect opportunity to put this concept into practice. A couple years ago, I had a gal approach me about helping to market her book of lessons about love, leadership, and…

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Are you getting your money’s worth for your marketing dollars?

Are you getting your money’s worth for your marketing dollars?

Are you getting your money’s worth for your marketing dollars?

Sometimes it’s challenging to know whether the very tempting marketing opportunities we come across are really worth the money. Take for instance the email I received from a client in Trinidad. She’s about to release her second book – its primary audience will be Western European and American businesspeople.

Here is her message, in…

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15 Books about Fireworks to Celebrate Independence Day

15 Books about Fireworks to Celebrate Independence Day

15 Books about Fireworks to Celebrate Independence Day Thinking about naming your new patriotic book Fireworks? I wouldn’t if I were you – not if your goal is to be original. In my Amazon search tonight for fireworks, 3,320 titles came up. The following are a selection of these titles. Please understand, I am not endorsing them, as I have never read any of them. I chose them based on covers…

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Goals are good, but they need to be REALISTIC

Goals are good, but they need to be REALISTIC

Goals are good, but they need to be REALISTIC

I always try to listen when the same question or lesson shows up in quick succession. Today’s was about realistic goals.

goals

At the end of July, I am hosting a live workshop in Phoenix: Learn to Design Your Book. Here’s the description of the event:

You’ve got the manuscript finished – now it’s time to actually make it look like a book so you can send it…

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How responsive are you to feedback? Psst - it’s an editor’s job to give you some…

How responsive are you to feedback? Psst – it’s an editor’s job to give you some…

How responsive are you to feedback? Psst – it’s an editor’s job to give you some…

I hosted a gathering for some authors the other night as part of the Phoenix Publishing & Book Promotion Meetup.

At one point, the conversation turned to editing. One of the authors who attended writes YA fantasy fiction. She described her experience working with her editor: “At one point, he actually made me cry.…

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Enunciation is a skill worth developing in your effort to market your books

Enunciation is a skill worth developing in your effort to market your books

Enunciation is a skill worth developing in your effort to market your books

I once had a colleague was a voice coach. Her business, in fact, was Vocal Intelligence. Pam regularly asserted that people who learn to properly enunciate are perceived to be more intelligent – whether they are or not – and, more often than not achieve more promotions and professional accolades than lazy speakers who…

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Skill matters - but heart matters more when it comes to your book’s message

Skill matters – but heart matters more when it comes to your book’s message

Skill matters — but heart matters more when it comes to your book’s message

A few days ago, I was asked about my life philosophy at a business event. This didn’t happen as we were just passing cards during a 30-second intro — it was part of an exercise on the topic of building consensus by learning to understand where others are coming from.

Participants were given a list of about 80 values…

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