Entertaining and informational posts on self-publishing - from writing to marketing to launching and everything in between.

The time is ripe for a REAL competitor to Amazon

The time is ripe for a REAL competitor to Amazon

The time is ripe for a REAL competitor to Amazon

If  you’re in the publishing industry – even as a self-publisher – you’d be foolish to ignore the coming wave of eBooks. But it’s far too soon to speak of the demise of printed books. Nevertheless, this is an interesting piece from the Irish Times about shifts in the industry.

up market

Personally, I agree with Donna Tartt, Stephen King, and Malcolm Gladwell…

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SUNDAY INSPIRATIONS: If proper usage gets in the way, it may have to go

SUNDAY INSPIRATIONS: If proper usage gets in the way, it may have to go

SUNDAY INSPIRATIONS: If proper usage gets in the way, it may have to go

Sunday Inspirations. Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you credit! Email inspiration@wri…

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You don’t have to be the first to make a creative idea work

You don’t have to be the first to make a creative idea work

You don’t have to be the first to make a creative idea work

Here are three different, but related, definitions of creativity:*

“Creativity is any act, idea, or product that changes an existing domain, or that transforms an existing imaginationdomain into a new one… What counts is whether the novelty he or she produces is accepted for inclusion in the domain.”– Mihaly Csikszentmihalyi, Creativity – Flow and…

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SUNDAY INSPIRATIONS: Writers and Readers

SUNDAY INSPIRATIONS: Writers and Readers

SUNDAY INSPIRATIONS: Writers and Readers

Continuing a new feature we began several months ago: Sunday Inspirations.Send us your favorite quote, image, poem, idea … anything that has been helpful or inspirational to your writing process. If we love it, we may use it as is, or take the inspiration and modify it in some way. Give us a link to your website or blog and we’ll be sure to give you…

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Fall celebrations include Hispanic Heritage Month AND Oktoberfest!

Fall celebrations include Hispanic Heritage Month AND Oktoberfest!

Fall celebrations include Hispanic Heritage Month AND Oktoberfest!

One of the best ways to market your book is by paying attention to the seasons, holidays, and events that dovetail with your book’s mission and/or message.

We’ve covered lots of these in the past:

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Considering a VIRTUAL LAUNCH? Join us Friday to see how it’s done!

Considering a VIRTUAL LAUNCH? Join us Friday to see how it’s done!

Considering a VIRTUAL LAUNCH? Join us Friday to see how it’s done!

Although it’s always fun to throw a big party to celebrate your book’s release, sometimes this isn’t the most practical thing to do. Maybe your budget doesn’t accommodate a grand shindig. Perhaps you simply don’t have time to plan a big party. It could  be that the bulk of your readers are not in your back yard, but on the other…

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Overcoming the curse of overpreparing

Overcoming the curse of overpreparing

Overcoming the curse of overpreparing

Many years ago, I was part of a committee invested with the job of creating a new event for an organization in New York City. I was one of five women in this small group, each from diverse backgrounds, all with busy schedules. The Internet was in its infancy — this was long before Google Calendar or Doodle or MeetingWizard were around. We had to do things the…

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Planning to sell books during the holidays? Better start thinking like a sales superstar!

Planning to sell books during the holidays? Better start thinking like a sales superstar!

Planning to sell books during the holidays? Better start thinking like a sales superstar!

Yes, we often talk about this concept here at the Marcie Brock blog. The reason is that for quite a few authors – and holiday booksother professionals and business owners – marketing is the most difficult part of doing business. My friend Connie Kadansky is an international sales coach and trainer. I recently asked her…

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What does carrot cake have to do with book marketing?

What does carrot cake have to do with book marketing?

What does carrot cake have to do with book marketing?

At a recent meeting of the Phoenix Publishing and Book Promotion Meetup, a very interesting question carrot cakearose:

You keep saying that we have to start marketing long before the book is written. Fine. But what if, after months or even years of work, an author decides the book just isn’t going to happen. Wouldn’t he have wasted all that marketing…

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When it comes to your author blog, trust the process

When it comes to your author blog, trust the process

When it comes to your author blog, trust the process

The most recent topic at the Phoenix Publishing and Book Promotion Meetup was “Blogging Success Tips for Authors.” We’ve covered blogging at length before here at the Marcie Brock blog. Here’s link to a number of our posts about author blogging.

TRUST THE PROCESS.

TRUST THE PROCESS.

While we’ve offered lots of guidance around creating and maintaining a successful…

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