Entertaining and informational posts on self-publishing - from writing to marketing to launching and everything in between.

Overcoming the curse of overpreparing

Overcoming the curse of overpreparing

Overcoming the curse of overpreparing

Many years ago, I was part of a committee invested with the job of creating a new event for an organization in New York City. I was one of five women in this small group, each from diverse backgrounds, all with busy schedules. The Internet was in its infancy — this was long before Google Calendar or Doodle or MeetingWizard were around. We had to do things the…

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Planning to sell books during the holidays? Better start thinking like a sales superstar!

Planning to sell books during the holidays? Better start thinking like a sales superstar!

Planning to sell books during the holidays? Better start thinking like a sales superstar!

Yes, we often talk about this concept here at the Marcie Brock blog. The reason is that for quite a few authors – and holiday booksother professionals and business owners – marketing is the most difficult part of doing business. My friend Connie Kadansky is an international sales coach and trainer. I recently asked her…

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What does carrot cake have to do with book marketing?

What does carrot cake have to do with book marketing?

What does carrot cake have to do with book marketing?

At a recent meeting of the Phoenix Publishing and Book Promotion Meetup, a very interesting question carrot cakearose:

You keep saying that we have to start marketing long before the book is written. Fine. But what if, after months or even years of work, an author decides the book just isn’t going to happen. Wouldn’t he have wasted all that marketing…

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When it comes to your author blog, trust the process

When it comes to your author blog, trust the process

When it comes to your author blog, trust the process

The most recent topic at the Phoenix Publishing and Book Promotion Meetup was “Blogging Success Tips for Authors.” We’ve covered blogging at length before here at the Marcie Brock blog. Here’s link to a number of our posts about author blogging.

TRUST THE PROCESS.

TRUST THE PROCESS.

While we’ve offered lots of guidance around creating and maintaining a successful…

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Leverage the power of your fellow authors to boost your marketing

Leverage the power of your fellow authors to boost your marketing

Leverage the power of your fellow authors to boost your marketing

It’s been a while since we’ve addressed the importance of an abundance mentality, versus a poverty or lack mentality. But it came up as I chatted with a fellow author at the recent Summer Author Event.

My thinking in putting together the Summer Author Event was that a collective is almost always more powerful than a singlebarn raisingperson…

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Summer Author Event is TODAY!

Summer Author Event is TODAY!

Summer Author Event is TODAY!

After lots of planning, coordinating, and marketing, the Summer Author Event has come together quite nicely. If you are in the Phoenix area, please plan to join us at the Phoenix Center for the Arts, 1202 N. 3rd Street, between 10 a.m. and 3:30 p.m. We’ll have exciting book giveaways on the half-hour.

Below, you can see the interesting variety of items in the goody…

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Middle school students inspire fantasy author - guest post from Dan Trumpis

Middle school students inspire fantasy author – guest post from Dan Trumpis

Middle school students inspire fantasy author – guest post from Dan Trumpis Fairies, gremlins, magic, monsters, and mayhem. If you’re a fiction fan, you’ll want to be with us TOMORROW, as the inaugural Summer Author Eventtakes place at the Phoenix Center for the Arts (1202 N. 3rd Street, Phoenix 85004). More than 30 local authors will come together in one place for a fantastic book…

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Danger makes this author tick - guest post from K.L. Barnes

Danger makes this author tick – guest post from K.L. Barnes

Danger makes this author tick – guest post from K.L. Barnes Are you psyched for Saturday? If you’re a Phoenix-area book lover, you should be, as the inaugural Summer Author Eventtakes place at the Phoenix Center for the Arts (1202 N. 3rd Street, Phoenix 85004). More than 30 local authors will come together in one place for a lively book signing/meet-and-greet event that promises to delight…

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Escaping together - guest post from Matthew Cerra

Escaping together – guest post from Matthew Cerra

Escaping together – guest post from Matthew Cerra Saturday promises to be an exceptional day in Phoenix, Arizona, as the inaugural Summer Author Event takes place at the Phoenix Center for the Arts (1202 N. 3rd Street, Phoenix 85004). More than 30 local authors will come together in oneCerra Empiresplace for a lively book signing/meet-and-greet event that promises to delight book lovers of all stripes. Genres…

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Meet the participating authors from the SUMMER AUTHOR EVENT

Meet the participating authors from the SUMMER AUTHOR EVENT

Meet the participating authors from the SUMMER AUTHOR EVENT

If you’re in the Phoenix area, we hope you’ll come out and join us on Saturday, August 16th for the inaugural Summer Author Event. With 30+ local authors participating, from award-winners to debut authors, we’ve got a great line up for you. This is your chance for some one-on-one time with authors of all genres, from thriller and horror…

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